Privacy Policy

Collection of Your Personal Information

We only collect the minimum data necessary to enhance your experience. This may include:

• Ad interaction and campaign data
• Name, email, company, and preferences submitted through forms
• Engagement through phone, email, text, or messaging platforms
• Browser cookies and website behavior, where you have consented to tracking

We do not collect personal information unless voluntarily provided. You may need to provide personal information to:

• Request our services or pricing
• Subscribe to updates or newsletters
• Enter contests or promotions
• Contact us directly

We may also collect non-personal demographic data and usage statistics for analytics and service improvement.

Use of Your Personal Information

Your personal information is used to:

• Deliver the services and support you request
• Communicate regarding updates, offers, or promotions
• Improve our site functionality and user experience

We may also contact you periodically via email, SMS, or messaging platforms to provide value-based content, reminders, or service-related information.

Lucid Horizon LLC does not sell, rent, or lease your information to third parties.

We may share your data with trusted service providers who assist in operations such as email and text delivery, customer support, hosting, analytics, and CRM or marketing automation platforms. The specific analytics and marketing tools we use are named in the next section. All third parties are required to maintain the confidentiality of your data and use it solely to provide services on our behalf.

We may disclose your data when required by law, or in the good faith belief that it is necessary to comply with legal obligations, protect our legal rights and property, or prevent harm or fraud.

Analytics, Advertising, and Session Replay

With your consent (see “Cookies and Your Choices” below), our site uses the following tools:

• Google Tag Manager, which loads and manages the measurement tools below
• Google Analytics 4, for traffic and engagement measurement (for example, which pages are visited and which videos are played)
• Google Ads conversion tracking and remarketing, when we run advertising campaigns
• Microsoft Clarity, which provides heatmaps and session replay: anonymized recordings of how visitors scroll, move, and click through our pages, used to improve the site
• HubSpot, which receives the details you submit through our contact form and stores them in our customer relationship management system so we can respond to you

If you arrive at our site from an online advertisement, campaign identifiers from the ad link (such as the Google Ads click ID and campaign name) are kept in your browser for up to 90 days and are included with your inquiry if you submit our contact form, so we can measure which campaigns lead to real inquiries. These identifiers are first-party data held in your own browser and are not shared with anyone unless you choose to submit the form.

Our site is hosted on Vercel. Video on the site is delivered by Vimeo using privacy-enhanced embeds with Vimeo's Do Not Track mode, which prevents Vimeo from setting tracking cookies or collecting viewing analytics on our pages.

Cookies and Your Choices

No analytics or advertising cookies are set until you choose to allow them. When you first visit, all tracking defaults to denied and a consent notice offers you the choice to accept or decline. If you decline, the tools above stay off. If you accept, they run as described.

Your choice is stored in your browser so we do not ask again on every visit. You can change or withdraw it at any time using the “Cookie preferences” link in the footer of every page, which reopens the consent notice. You can also adjust your browser settings to block or delete cookies, though this may affect certain site functionality.

SMS and Communication Policy

By providing your phone number, you may receive text messages or calls related to services, updates, or promotions. Message frequency may vary. Standard message and data rates may apply. You may opt out of SMS messages at any time by replying “STOP.”

Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, or enforce agreements.

External Links

Our website may contain links to external sites. Lucid Horizon LLC is not responsible for the content or privacy practices of these third-party sites. We encourage you to review their privacy policies before sharing personal information.

Data Security

We implement industry-standard measures such as SSL encryption to protect your data from unauthorized access, use, or disclosure. While we take security seriously, no method of online transmission or storage is completely secure.

Children Under Thirteen

We do not knowingly collect data from children under 13. If you are under 13, please obtain permission from a parent or guardian before using our site.

Email Communication and Opt-Out

We may email you from time to time with updates or promotions. You may opt out at any time by clicking “unsubscribe” in our emails.

International Compliance

Lucid Horizon LLC complies with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the EU General Data Protection Regulation (GDPR), where applicable. Users in these regions may have additional rights regarding access, correction, deletion, or portability of their personal data. To exercise any of these rights, contact us using the details below.

Data Storage

Your data may be stored on secure servers managed by third-party providers who support our infrastructure and marketing tools.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time. We will notify users of significant changes via email or by posting a notice on our website. Continued use of our site after changes means you accept the revised policy.

Contact Information

To update your consent preferences, request or delete your personal data, or ask questions about this policy, please contact:

• Email: frank@lucidhorizon.com
• Phone: +1 (914) 574-7214